CSI: Outside the Box
With Steve Pizzolato
Keyword(s)
Steve Pizzolato, CSI: Outside the Box, Dealer Week, Dealer Week 2015, MRAA Conference, customer satisfaction, sales, Customer Satisfaction Index, boat purchase, sales process, customer experience, customer behavior
This session will provide fresh insight into consumer satisfaction during the consideration phase, the initial purchase phase, and the post purchase phase.
Description
Dealers typically use data from the Customer Satisfaction Index to determine how to improve customers’ purchase and ownership experience. But these statistics can be applied to do so much more. This session will provide fresh insight into consumer satisfaction during the consideration phase, the initial purchase phase, and the post purchase phase. Thank you for your MRAA Membership. Please enjoy exclusive, preferred pricing on this, and all MRAA Training content.