Marketing the Boating Lifestyle
With Samantha Scott
Keyword(s)
Samantha Scott, Marketing the Boating Lifestyle, Dealer Week, Dealer Week 2015, social media, website design, in-store marketing, customer experience, selling lifestyle, lifestyle, sales, filming content, customer behavior, best practices, marketing, boating
Learn guidelines for integrating visual elements into all your channels — social media, website, collateral, in-store marketing and more — to better sell the on-water experience. Review best practices for filming videos, taking photos, making them stand out and getting your customers to share them.
Description
You’re familiar with the idea of “selling the lifestyle,” but do you really know how to bring the boating experience to life in your marketing? Learn guidelines for integrating visual elements into all your channels — social media, website, collateral, in-store marketing and more — to better sell the on-water experience. We’ll review best practices for filming your own videos, taking your own photos, making them stand out and getting your customers to share them. Thank you for your MRAA Membership. Please enjoy exclusive, preferred pricing on this, and all MRAA Training content.