For all of its alluring magic, beware of the many myths of online! Social media, mobile website, text, online video, SEO, email and e-commerce represent the hottest of digital media topics. But are they magic pills for your dealership? Or myths that can take you off-target? Many dealers have so dramatically shifted from traditional marketing to the online wave that they are washing away revenue in the process. In this session, learn effective ways to integrate digital and traditional marketing, including specific guidelines, techniques, strategies and principles for success; discover how to shift to a direct-response approach for your social media and online advertising to generate a never-ending stream of qualified leads; and find out how to increase responses to your promotions and events. Thank you for your MRAA Membership. Please enjoy exclusive, preferred pricing on this, and all MRAA Training content.