Millennials. If there’s any one-generation that is responsible for your dealership’s success or failure in 2017 and beyond, it’s them. Not only is this generation larger than the Baby Boomers and three-times the size of Generation X, but they also make up one quarter of the U.S. population and collectively represent about $1.3 trillion in annual buying power. Millennials encompass a growing percentage of your workforce, and if they’re not a growing percentage of your customer base, it’s time to turn that around. During this session, gain new insight into this generation, learning both how to transform them into some of your highest performing employees and how to turn them into loyal, repeat customers. Thank you for your MRAA Membership. Please enjoy exclusive, preferred pricing on this, and all MRAA Training content.