Effectively communicating with your customer base demands that your email marketing efforts evolve into a hyper-targeted, highly measurable resource. Executed correctly email marketing becomes your dealerships greatest marketing tool. During this session learn how to grow and maintain that database; segment the data to create warm – even hot – leads; leverage your subject lines; and distribute best practices to create a more powerful customer generation and nurturing channel. Thank you for your MRAA Membership. Please enjoy exclusive, preferred pricing on this, and all MRAA Training content.