Why Your Dealership Needs a Business Development Center
With Sam Dantzler
Keyword(s)
Sam Dantzler, Dealer Week 2016, Dealer Week, MRAA Conference, Why Your Dealership Needs a Business Development Center, BDC, dealership success, management, planning, sales, future, strategy, customer relationship management, customer retention
The relationships you develop with prospects and customers drive your dealership’s success. But if your marine business resembles the marine industry average, your customer relationship management (read: follow-up) stinks. You spend thousands of dollars on marketing and events to generate leads and create new customers. Then, you throw away most of what they deliver, focusing instead on the leads your salespeople think they can close today. That’s where a Business Development Center comes into play.
Description
The relationships you develop with prospects and customers drive your dealership’s success. But if your marine business resembles the marine industry average, your customer relationship management (read: follow-up) stinks. You spend thousands of dollars on marketing and events to generate leads and create new customers. Then, you throw away most of what they deliver, focusing instead on the leads your salespeople think they can close today. That’s where a Business Development Center comes into play. Thank you for your MRAA Membership. Please enjoy exclusive, preferred pricing on this, and all MRAA Training content.
Courses in package:
| Title | Credit Hours | |
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| 1 |
With Sam Dantzler
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| 2 | ||
| 3 |
With Sam Dantzler
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