In the marine industry, a dealership’s approach to parts and accessories differentiates them from the competition. Some dealers find great success with this department, using it to boost profits and strengthen their customer relationships, while others treat it as a necessary evil. If you want to set your dealership apart, and build an additional revenue stream, you need a Parts & Accessories Superstar to lead this area of your business. During this session, learn to identify the key methods for preparing a team member to succeed in this role, including strategies for retaining parts and accessories employees and providing opportunities for their advancement. Thank you for your MRAA Membership. Please enjoy exclusive, preferred pricing on this, and all MRAA Training content.