How to Sell to First Time Boat Buyers
With Sam Dantzler
Keyword(s)
Sales, First Time Buyers, Sam Dantzler, How to Sell, Sales, MRAA Conference, Dealer Week, Dealer Week 2017
WALK AWAY WITH: A heat map with first time buyers married up to personality profiles and sales process tweaks relative to the stages of the heat map.
Description
With first time buyers on the decline, it’s important to understand that the model for customer acquisition is changing. Fueled by research from Discover Boating, take the next step by identifying what these buyers want in their first engagement with dealers and how to give it to them. This session will cover changes to both the sales process as well as marketing techniques that are designed to help you sell more boats.
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Courses in package:
| Title | Credit Hours | |
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| 1 |
With Sam Dantzler
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| 2 |
With Sam Dantzler
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| 3 |
With Sam Dantzler
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| 4 |
With Sam Dantzler
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| 5 |
With Sam Dantzler
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| 6 |
With Sam Dantzler
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| 7 |
With Sam Dantzler
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| 8 |
With Sam Dantzler
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| 9 |
With Sam Dantzler
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