When you’re targeted and thoughtful about the way you convey information to (and receive feedback from) prospects and customers, that yields better results than any splashy new logo or 20-percent-off MSRP ever could. But what does “targeted and thoughtful” communication mean when you’re using digital technology to “talk” to a customer or prospect? What’s the strategy behind successful conversations and how should the marketing team be involved? Learn the answers to these questions and gain the resources to offer superior dealer customer service, sales and marketing that treats humans like humans and uses data to help you fulfill their wants and needs.