Texting Customers: Do's, Don'ts and How to Make It a Win-Win
With Bob McCann and Graham Anderson
Keyword(s)
Dealer Week 2019, Dealer Week, MRAA Conference,Texting, Technology, Sales, Service, Bob McCann, Graham Anderson, Texting Customers, Win-Win, communication, customer experience, sales, marketing, outreach, best practices, team training, customer expectations, customer retention, legal, dealership success, departmental communication, communication tools
Learning Objectives:
- Discover how to use texting to improve the customer experience
- See a sample texting policy for your employee handbook
- View sample scripts by department
- Understand texting etiquette (and legal) considerations
Description
We’re certain most of you have discovered the benefits of texting with your customers. This course will help you do it right and discover ways to improve the customer experience with texting. During the course, Bob McCann, MRAA’s lead certification consultant, will take a deep dive into the best way to use text messages to communicate with customers (and potential customers).
It will explore the legal and privacy considerations of texting, sample scripts, how to create a texting policy, the best practices for outreach, team training and what the future of texting looks like. Joining Bob is Graham Anderson, co-founder of business texting platform Kenect, to share lessons learned from working with customers across the U.S. and Canada. This course was filmed as part of the Customer Pathway at Dealer Week. The Customer Pathway was made possible by Grow Boating.
It will explore the legal and privacy considerations of texting, sample scripts, how to create a texting policy, the best practices for outreach, team training and what the future of texting looks like. Joining Bob is Graham Anderson, co-founder of business texting platform Kenect, to share lessons learned from working with customers across the U.S. and Canada. This course was filmed as part of the Customer Pathway at Dealer Week. The Customer Pathway was made possible by Grow Boating.
Courses in package:
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1 |
With Bob McCann and Graham Anderson
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2 |
With Bob McCann and Graham Anderson
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3 |
With Bob McCann and Graham Anderson
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4 |
With Bob McCann and Graham Anderson
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5 |
With Bob McCann and Graham Anderson
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6 |
With Bob McCann and Graham Anderson
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