Between the spike in consumer demand for boats and the disruptions many dealers have faced as a result of COVID-19, dealership sales teams have been extra frantic the past few months, leading to a rushed purchase process for many boat buyers. The result? Post-sale follow-up is especially important to dealers’ ability to care for those customers – a high percentage of which are first-time boat owners – and retain them. That’s why MRAA has partnered with CSI Inc. to launch a Virtual Business Development Center.

During this special edition of our Ask the Expert Webinar Series, Liz Walz and Cecelia Pallotto will interview sales guru and MRAA Lead Certification Consultant Bob McCann about this new approach to customer follow-up and take your questions.