Customer Loyalty in the Digital Age
With ARI
It is five times more expensive to acquire a new customer than it is to keep an existing customer. Is your dealership’s marketing plan tailored to actively engage your current customers so they keep coming back year after year? Have you leveraged those loyal customers to help you earn new customers at a fraction of the cost it would take you to earn those new customers on your own? Join ARI’s Director of Product Marketing, Bill Wagner, for this session designed to help you build a strategy to activate your current customer list for maximum ROI. MRAA Members, please enjoy exclusive, free access to this MRAA Training content.
Description
It is five times more expensive to acquire a new customer than it is to keep an existing customer. Is your dealership’s marketing plan tailored to actively engage your current customers so they keep coming back year after year? Have you leveraged those loyal customers to help you earn new customers at a fraction of the cost it would take you to earn those new customers on your own? Join ARI’s Director of Product Marketing, Bill Wagner, for this session designed to help you build a strategy to activate your current customer list for maximum ROI. MRAA Members, please enjoy exclusive, free access to this MRAA Training content.