Sales is a transfer of enthusiasm, period. That’s why some companies stay in business for 40 years while others go belly-up in 40 days, despite the fact that they are selling the same thing. Call it the result of company culture or employee morale, but research shows that the beliefs and attitudes of you and your team members directly impact the rest of your team, your customers and your company’s results. In fact, the daily routine of getting your team fired up for success (and keeping that fire burning bright) is one of the fundamentals of dealership management. No other strategy or initiative makes a bigger impact on your company’s bottom line. When you are selling want-based products like a boat, it takes a (sincere) performance. Do you have proactive, jacked-up “performers?” Or do you have reactive, vanilla “employees?” In this session, learn how to influence your team’s attitudes and beliefs, boost employee satisfaction, prevent burnout and increase dealership performance. Thank you for your MRAA Membership. Please enjoy exclusive, preferred pricing on this, and all MRAA Training content.