Amazon is the $177 billion wholesaler that is killing your parts and accessories business. True or false? Many dealers believe that they simply cannot overcome the Internet; however, empirical evidence suggests that there is a crossroads of shoppers searching for experience, colliding with a workforce that is disengaged, untrained and unmanaged. During this session, you will learn that brick and mortar retail is alive and well, and the key to its success is not about the best price, but the manner in which customers are treated. Prepare to examine what this means for how you hire, onboard, train, empower, and manage your staff.