There’s nothing more important to your dealership than culture, but the people who preach about its importance often don’t provide much in the way of actionable advice for leaders. In this course, Tony will diagram how culture is built within an organization and how you can create a culture that sets the right tone for your business. This course was filmed at Dealer Week 2019 as part of the Dealership Pathway and edited for an online learning environment. The Dealership Pathway was made possible by Barletta Pontoon Boats through the Bill and Kristin Fenech Foundation.