How to Hold Your Digital Accountable
With Rich Delancey
Keyword(s)
Dealer Week, 2019, Digital Marketing, Metrics
Learning Objectives:
- Know what digital data to collect and how to collect it
- Understand how to use that data to evaluate your digital performance
- Identify strategies to improve the number of leads your digital generates
Description
Despite what you may have heard, the goal of digital marketing is simple: To acquire leads for sales, service, parts ... any and all revenue centers in your dealership. Developing a gorgeous website, producing stunning videos and posting social media content that gets shared across the Internet is great, if it generates enough leads to be worth your time and money. During this course, you’ll not only learn what data to collect, how to collect it and how to analyze it to determine how your digital marketing is performing, but you’ll also gain new strategies for using digital to take the pace of your lead acquisition up a notch, regardless of your budget. This course was filmed as part of the Dealership Pathway at Dealer Week 2019. The Dealership Pathway was made possible by Barletta Pontoon Boats through the Bill and Kristin Fenech Foundation.
Courses in package:
| Title | Credit Hours | |
|---|---|---|
| 1 |
With Rich Delancey
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| 2 |
With Rich Delancey
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| 3 |
With Rich Delancey
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| 4 |
With Rich Delancey
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| 5 |
With Rich Delancey
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| 6 |
With Rich Delancey
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