The Facebook Ads landscape has changed dramatically in 2020, and more marketing change is ahead for you and your dealership. That makes this an opportune time to get started with Facebook Ads, if you haven’t already, or to up your game! Advertising on Facebook allows dealers to reach a precise target market with tailored content at a low cost, compared to other marketing channels. Particularly in 2021, with the prospect of many traditional marketing platforms being unavailable, Facebook Ads represents an attractive, alternative source of qualified leads that you can turn into customers. In addition, it provides a long- term brand-building opportunity that can pay dividends for your dealership for years to come. ​In this fast-moving session, our author and marketing consultant will walk you through each step of a proven process for advertising on Facebook that takes into account the changes the platform is undergoing and help you create an action plan to use those ads to grow your customer base.