Over the last decade, more and more dealerships have come to a clear realization: If we’re going to stay competitive in this space, we can’t just say it, we need to show it. In other words, video is a must. Gone are the days where dealers can simply wait on the manufacturer to produce the videos that buyers and service customers demand to see. Rather, today’s customer wants to see it all — BEFORE they come to the showroom or approve a repair.