ATE: Refresh-Are You Earning Your Customer's Trust?
With Chris Collins
Learning Objectives:
- Learn how to break habits that unintentionally promote bad customer experience
- Learn ways to promote the process of unlearning and relearning within the service department to enhance trust
Description
Gaining trust of those you wish to buy from you is more important than ever, and our actions this year have confirmed the make-or-break relationship these choices have to our customers. During his Dealer Week session, service training expert Chris Collins shared his expertise and a few strategies to embrace the “pet the dog” mentality and help your service manager, service advisor, and technicians earn the trust of today’s customers.