ATE: Dig Deeper on "Using Digital to Personalize the Customer Experience"
With Rich DeLancey
Learning Objectives:
- Learn how to handle personalization on a budget
- Learn how to segment your audience
- Learn data do's and don'ts: how to get it, where to get it, where to use it
Description
Influenced by high levels of personalization from large and well known companies such as Amazon and Disney, today’s boat shoppers have equally high expectations when shopping for their next boat. Additionally, today’s buyer is expecting superior personalization in that shopping experience. How do we begin to compete? And how do we compete without breaking the bank?