The velocity of change over the past 18 months have produced headwinds like the marine industry has never seen. There seems to be a new shortage around every corner. Whether you are focusing on scarce inventory, difficulty in hiring, or a struggling customer experience, it’s becoming obvious that we’re never going back to “the old way.” Fortunately for marine retailers, there will never be a shortage of a human’s desire to connect. Retail data clearly shows that strong brands perform disproportionately better in tough times. This is great news for savvy dealers and not-so-great news for those who continue to operate like they always have. In this session, you’ll learn how to implement the same concepts and tactics that retail guru Paul J. Daly has taught and helped deploy in both small and large dealers across the U.S. and abroad.