5 ways Product
Keyword(s)
Customer Experience
Description
As a leader or manager in your dealership, you’re always on the lookout for how to turn one-time purchases into life-long customer relationships. When successful, this repeat business can increase revenue across just about every dealership department, which is key to maintaining dealership stability despite market ups and downs.
Some of the most effective ways to ensure that customers not only return for future purchases and service but also become advocates for your business involve building strong connections with them.
That is why MRAA created this powerful package: To give you the tools and tactics to bring your customer experience to the next level. By promoting the boating lifestyle to your customers, you will get them out on the water more often and boost the likelihood they will come back to you for all their boating needs.
As you make your way through this education, you will learn:
- Guidelines for integrating visual elements into all your channels – social media, website, collateral, in-store marketing and more – to promote the on-water experience;
- How to tailor a marketing plan to actively engage your current customers so they keep coming back year after year;
- The difference between good service and experiential service, fresh insights and techniques to provide a more emotional approach to customer engagement, and ideas to position your brand with a much higher level of emotional service deliver, making your customers feel valued and appreciated for their patronage;
- The importance of key questions to ask to help you clearly understand your customer’s point of view and de-escalate an uncomfortable situation;
- How to personalize your customers’ journey and anticipate their needs to keep up with them every step in the process;
- Three key elements to help you and your team offer an outstanding customer experience and create brand evangelists
Courses in package:
| Title | Credit Hours | |
|---|---|---|
| 1 |
With Samantha Scott
|
|
| 2 | ||
| 3 |
With Theresa Syer, Syer Hospitality
|
|
| 4 |
With John Spence
|
|
| 5 |